Two Door Cinema Club today unveil new song Once. A stomping synthpop anthem Once explores the way we define ourselves by likes and our online ‘fame’, living vicariously through devices. Reviewing ‘False Alarm’ Sunday Times Culture stated that Two Door could ‘….be mistaken for Phoenix on ‘Once’, where bright synths and alien sounds abound’.
Discussing the track, Two Door’s Alex Trimble states “The phrase ‘once in a lifetime’ came out in conversation and I started questioning what does that mean anymore? When everything is captured on a camera or viewed through a screen, and if you can watch it a million times over, is it once in a lifetime?… There’s also this idea that you are a product, everyone’s building their brand.”
‘Once’ is taken from Two Door’s forthcoming album ‘False Alarm’ which is out on Friday, June 21 on Prolifica Inc. Speaking about the album, singer Alex Trimble explains: “I love the pop thing. I love experimenting and going to different places, I love doing things that are a little bit wonky and I love the idea of doing something we haven’t done before, why can’t we do all of those things at once? That’s what it was, doing whatever felt right… It sounds like Two Door Cinema Club – not a Two Door Cinema Club there’d ever been before but that’s what I love. We can always do something new but it always feels like something we’ve done.”
