Island Records Australia artist Vera Blue has dropped her official video for single Lady Powers featuring Atlanta’s hip-hop maverick Kodie Shane. Soaring to #4 Most Added at Radio last week, the new video which premiered on Refinery29 in the US was filmed on location in Los Angeles with director Jesse Heath. Harnessing the multifaceted nature of ‘Lady Powers,’ Vera Blue (Celia Pavey) is about to unleash a formidable Lady Powers | Power Ladies Remix EP – out Friday, April 13 and available to pre-order now.
Director Jesse Heath gives us some insight into the new video. “The idea for the Lady Powers music video was to focus on making a piece of work that expresses both female empowerment and personal freedom without being expository or cliche. It could have been easy to make an oppositional ’girls vs boys’ video but that would have done the song a great disservice. The girls in the video aren’t performing for anyone except themselves and that’s what makes them so powerful. Working with Vera and Kodie was a dream – the energy on set was amazing, and they are both badasses. It’s something I’m really happy to have been a part of.”
Vera Blue says, “We were in LA and it was the best day. We had this huge warehouse where there were like 30 people. In every corner of the room they were building different sets and the first one was kind of like, this big sheet of plastic with neon lights behind it. I got to dance in front of it and be really energetic and powerful then I went and danced behind it which felt like a barrier — it was kind of symbolic for the whole meaning of the song.”
Vera Blue’s stylist picked out some epic Miu Miu and Burberry pieces for the shoot, including a killer plastic, transparent Burberry trenchcoat.
“I was styled in these really great pieces that reflected off the neon lights with heaps of strobe and smoke. The scene with Kodie and I was one of my favourites. We were in this big green room with heaps of plants and mannequins that were falling apart and it was amazing how they transformed that room and filmed it weaving in and out of the plants interacting with different little scenarios — it was just so fun.”